Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the firm is perceived, by both internal and external.
I’ve had the honor of writing for Lavender since the summer of 2011. I calculate that more than 100,000 of my words have appeared on these pages, where I’ve shared what it means to be an older transgender woman with a still-masculine voice attempting to navigate the world. In tha .
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What’s your most vivid memory from being a grad trainee?
Well, not as a trainee but as a junior PR account executive at Kysen PR, I remember being dispatched to Wells Street to collect some back copies of
The Lawyer so we could send cuttings to clients – in the time before online publishing!
This was also in the days of the Tulkinghorn column, and I was genuinely terrified that I would bump into the enigmatic and all-powerful Cat Griffiths, do something stupid and end up being ‘Tulked’. I’m in a cold sweat just thinking about it even now.