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More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more Technology gives the travel sector a chance to retool itself, and many startups could help the industry make the most of its coming, phased recovery from the pandemic. Yet there’s a problem. Startup founders may be inventive technologists, but they often lack a grasp of the travel sector’s commercial contours. Naivete and inexperience can open a chasm between startups and corporate customers, preventing many travel companies from widely adopting innovations. Today’s investors take risks by betting on quixotic-sounding ideas that could become a reality thanks to capital. But venture capitalists need to do more to help entrepreneurs build bridges to executives at travel brands. They need to serve as mentors, passing along to founders their acquired knowledge about how the travel sector works.

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