Success is not the same for everyone
Published on April 15, 2021 in OPINION by Opinion Staff
By Erica Gustafson, Opinion Editor Even before America got its name, people believed in the concept of the “American Dream.” Merriam-Webster dictionary defines the American Dream as “a happy way of living that is thought of by many Americans as something that can be achieved by anyone in the U.S., especially by working hard and becoming successful.” The question is, what truly defines the term successful? Do people have different ideas of what it means to find success in life? A general idea of this is having a nice house, car, a great career, money, family and many more extravagant things in life. These things are not bad to have, but are they really what makes a person a success?
Mar 10, 2021 5:00 AM PT
One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts.
According to Adobe, the 2020 year-end holiday shopping season saw average daily online revenue exceed $3.1 billion. That is up from $2.3 billion in 2019 an increase of approximately 33 percent online sellers. Even better news for the e-commerce industry is that for the first time, every day of the 2020 holiday shopping season exceeded $1 billion in online sales.
But wait. There is more to consider. Sure, sales were high. But retailers were far from perfect. Delayed shipping experiences and sluggish inventory left customers disappointed and looking for more reliable shopping outlets.
Mar 10, 2021 5:00 AM PT
One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts.
According to Adobe, the 2020 year-end holiday shopping season saw average daily online revenue exceed $3.1 billion. That is up from $2.3 billion in 2019 an increase of approximately 33 percent online sellers. Even better news for the e-commerce industry is that for the first time, every day of the 2020 holiday shopping season exceeded $1 billion in online sales.
But wait. There is more to consider. Sure, sales were high. But retailers were far from perfect. Delayed shipping experiences and sluggish inventory left customers disappointed and looking for more reliable shopping outlets.
One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts. For retailers who drop the ball with errors such as inaccurate product feeds and promised products that never arrive, it s redo time.
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//]]>// >By Jack M. Germain
Oct 21, 2020 12:17 PM PT
Amazon reported recently that online grocery sales tripled during the pandemic. The company also saw a 160 percent increase in delivery capacity and tripled the number of Whole Foods pickup spots.
This is all great news if you live in a city with Whole Foods or where grocery delivery services are easily accessible. But if your food and home supplies depend on local pickup and delivery, and you live in rural strongholds, you might be in for some shortages. E-commerce is not every rural community s Holy Grail for shopping.
Many local rural retailers are strangers to e-commerce. If stores in rural America want to keep customers happy and healthy, transitioning to e-commerce is key, according to Mark William Lewis, CTO of Netalico Commerce.