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by Stephen Chapman
Online value retailer, Studio.co.uk has been announced as the new sponsor of ITV’s prime-time game show, In For A Penny.
It follows the Accrington-based retailer’s partnership with ITV on I’m A Celebrity… Get Me Out of Here! 2020.
“ITV’s In for A Penny is a much-needed dose of fun and escapism for families across the UK on a Saturday evening,” said Chris Chalmers, Marketing Director of Studio.co.uk.
“Given our strong heritage in family-focussed value products, this sponsorship is a great opportunity to increase consumer engagement with our brand. As with Studio.co.uk, the show has something for the whole family and with much of it taking place live, it really is a fun show for families to enjoy together.”