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Have the wheels fallen off for Peloton?

It was the lockdown humblebrag of the hip and wealthy, popularised by trendy users like Rishi Sunak but with the news that Peloton is cutting 400 jobs, has the gimmick officially run out of road?

Peloton to cut 400 jobs worldwide as chief executive steps down after two years

Peloton has been working on a significant rebranding since last year, shifting its identity as a seller of luxury exercise bikes and equipment to health technology for all

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