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Five ways to give your business idea a fighting chance

THE STANDARD By Peter Theuri | April 7th 2021 at 06:35:31 GMT +0300 [ Courtesy] Ever walked down a residential neighbourhood and counted the number of salons or butcheries down one road? Chances are that you will count plenty.  In a past interview, Chris Bitti, a Cameroonian and the founder and CEO of Digital Brands Agency, decried Kenyans’ insistence on duplication of business ideas. “The business environment here largely lacks ethics, integrity. You could hire a guy today, you empower him and give him exposure and tomorrow he takes off with your clients. In Kenya, goodwill is very little,” he said. This trend could discourage an aspiring entrepreneur from introducing their unique idea into the market for fear that someone with more financial muscle would copy the idea and own it.  

Five ways to give your business idea a fighting chance

Five ways to give your business idea a fighting chance
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Winners of Kenya s First Africa Digital Influencers Awards 2021

Konza Technopolis Development Authority (KoTDA) CEO Eng. John Tanui (left) with Flaqo Raz who won the Disruptor of the Year Award during the Africa Digital Influencers Awards (ADIA) 2020.The ceremony was held at Konza Technopolis Nineteen winners of the Inaugural 2020 Africa Digital Influencer Awards (ADIA20), have been feted. The event was sponsored by KoTDA, Safaricom Limited and East African Breweries Limited (EABL). A first of its kind in Africa, the event featured 20 categories and identified digital influencers who used their talents on digital platforms to inspire and impact the society positively in Kenya and Africa in the year 2020. The awards ceremony was held at Konza Technopolis.

How to win in 2021

THE STANDARD By Judith Mukiri Mwobobia | December 30th 2020 at 11:32:56 GMT +0300 This year, we have featured entrepreneurs who have shared incredible insights on starting and running businesses. If you missed them, worry not. We have done a round-up of some of the nuggets of wisdom that we hope you can carry into the New Year as you get your hustle on Bharat Thakrar, founder of Scanad and CEO of WPP Scangroup says: Bharat Thakrar, Scanad founder Guard your cash flow jealously. Without cash flow there will be no one to finance the business. Banks want you to generate cash so that you can repay them. If half of your cash flow goes to loan management, banks will not like you, and won’t want to give you money. Money must be in circulation at all times.

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