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A CHARITY has launched a new tear-jerking advert revealing the heartbreak of owners having to give up their dogs due to the pandemic. The Dogs Trust advert features recordings from owners making the heart-breaking decision to hand over their dogs to the charity. The recordings have been shared via a radio and video advert as part of the charity’s ongoing ‘Change the Tale’ campaign. The advert highlights the anguish felt by owners whose lives have been turned upside down by the pandemic. Based on trends seen during the last recession, the charity is braced for an increased reliance on its services, caring for dogs in need. Between August 2020 and January 2021, Dogs Trust saw a 41% increase in web traffic to its ‘Giving Up Your Dog’ page compared to the six-month period beforehand.

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