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Kim Kardashian and Urban Outfitters helped Afterpay leap into the US millennial market

1 / of 3 Afterpay built its business by getting consumers to take on debt, now it wants to help them budget Posted ThuThursday 25 updated ThuThursday 25 Millennials and Gen Z customers have always been the core of Afterpay s business. ( Share Print text only Cancel When Nick Molnar and Anthony Eisen co-founded Afterpay more than five years ago, no one could have expected that the company s market valuation would be nearing $40 billion today. Thanks to a growing global base of millennials and Gen Z customers who keep ditching their credit cards in favour of the buy now, pay later platform, Afterpay has become the new darling of Australia s share market.

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