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Renamed Chooice, the 549,000-strong 70 per cent female membership makes it New Zealand’s largest Facebook group, and sales through vendor stores on the website launched last August had surpassed $2 million by the end of May. Pamela Perez left her job as a preschool teaching assistant in 2019 to set up The Twig, a Christchurch business creating tiny gardens in glass containers, and recently husband Ivan largely quit electrical work to make the 3D printed plastic planters he created to go with her terrariums.
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The thousands of Kiwis selling their wares on the Chooice website, include Pamela and Ivan Perez who run a Christchurch-based business called The Twig.
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Just like me, thousands of small business owners across the country were feeling a level of distress as they were confronted with their own uncertain future. In my attempt to ensure my small business came out the other side, I launched the Chooice Facebook Group to provide a platform for Kiwi small businesses to promote their products and services. I didn’t anticipate the number of small businesses that were in the same predicament as me. Word spread fast and Chooice instantly took on a life of its own, with thousands of small businesses flocking to the Facebook group to promote their business.