Hotel brands are unique identities created by hotel chains or individual hotels to stand out in the market. They represent a mix of services, designs, and experiences tailored to different types of guests, such as luxury seekers or budget travellers. These brands help hotels attract loyal customers, showcase what makes them special, grow their revenue, and compete effectively in the busy hospitality sector.
Mergers hurt companies more often than help. Yet Choice Hotels seems to be the exception with its Radisson Americas merger so far. Expect Choice to be emboldened to do another deal. A European acquisition would be smart.
Choice Hotels Bullish Report Prompts More Wyndham Merger Speculation skift.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from skift.com Daily Mail and Mail on Sunday newspapers.