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Brendan Gibney, Sr. Dir. Franchise Services, Choice Hotels Canada
Take a worldwide pandemic that has crippled the hospitality industry and add new, stricter-than-ever, mandatory cleaning protocols and what do you have? An epic communications challenge.
As a 100% franchised company, Choice Hotels Canada, like many hospitality companies, is heavily reliant on traditional communications methods. From hotel-level initiatives to new brand guidelines, we previously relied on email-first technology, which didn’t necessarily reach frontline staff.
A New Challenge
Due to COVID-19 health concerns, Choice Canada launched the Commitment to Clean initiative, enhancing our existing program with industry-leading protocols related to deep cleaning, disinfecting, hygiene, and social distancing best practices. The initiative touches all operations of a hotel, including frontline staff, who will ultimately be those following through on the Commitment to Clean promise.