D.G. Yuengling & Son has announced a partnership with multi-platinum-selling country music singer/songwriter Lee Brice and the start of the Pottsville brewery’s Stars & Stripes program.
Lee, who returned to Northeastern Pennsylvania to perform at the F.M. Kirby Center in Wilkes-Barre in 2019, will serve as an official brand ambassador for Yuengling Traditional Lager. The partnership includes a variety of elements, including personal appearances and performances on behalf of the brand, fan meet and greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of sale support, social media content, and support of the nation’s military.
Yuengling And Country Music Star Lee Brice Announce Official Partnership
America s Oldest Brewery® partners with Lee Brice as it kicks off its Stars & Stripes program to support our nation s military, featuring fan sweepstakes, special performances, and more
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POTTSVILLE, Pa., Jan. 11, 2021 /PRNewswire/
D.G. Yuengling & Son, Inc., America s Oldest Brewery®, announces today its partnership with Lee Brice, American country music singer and songwriter and Curb Records recording artist, and the start of Yuengling s Stars & Stripes program.
(PRNewsfoto/D.G. Yuengling & Son, Inc.)
Lee will serve as an official Brand Ambassador for Yuengling Traditional Lager. The partnership with Lee includes a variety of elements including personal appearances and performances on behalf of the brand, fan meet & greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of s