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Greenwashing in confectionery: EU expected to clamp down on blurring the lines between marketing and verifications

One of the major challenges facing the premium chocolate industry is the practice of ‘greenwashing’ where consumers are deceived by meaningless icons and false claims on labels purporting that the brand is committed to a responsible and transparent supply chain.

Bruxelles capitaleNew zealandSharon terenziJay westerveldEuropean parliamentEuropean councilFood researchTheo chocolatesDebra musicMillennials gen zsAndrew brooksCocoa sustainabilityChocolate journalistChocolate barClean label

Greenwashing in confectionery: EU expected to clamp down on blurring the lines between marketing and verifications

Greenwashing in confectionery: EU expected to clamp down on blurring the lines between marketing and verifications
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New zealandBruxelles capitaleJay westerveldSharon terenziEuropean parliamentEuropean councilFood researchTheo chocolatesDebra musicMillennials gen zsAndrew brooksCocoa sustainabilityChocolate journalistChocolate bar