Chobani enters RTD coffee category: ‘It’s a logical adjacency,’ says president Peter McGuinness Chobani is moving into new territory with the launch of a Chobani Coffee, a line of multi-serve ready-to-drink coffees made with single origin cold brew and the company’s new oatmilks and dairy creamers, which might seem like a leap into the unknown, but in fact represents a move into a logical adjacency for the yogurt brand, claims president Peter McGuinness.
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We’ve been actively working on this for about five to six months, but we’ve been thinking about it for a while,” he told FoodNavigator-USA.
Chobani launches RTD cold brew coffees Chobani, maker of Greek yogurts, oat milks, probiotic drinks, as well as dairy and plant-based creamers, is launching Chobani Coffee, ready-to-drink coffees made with single origin cold brew and feature Chobani’s oat milks and dairy creamers.
“Nutrient dense Greek yogurt and coffee have long been a perfect pair, fueling our lives throughout the day,” said Peter McGuinness, president and COO of Chobani.
“Chobani Coffee is crafted from single origin 100% Arabica beans, geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm fresh milk and oat milk.”
Greek yogurt maker launches new line of cold-brew coffees
Updated Jan 14, 2021;
Posted Jan 14, 2021
Chobani, maker of Greek yogurts, oat milks, probiotic drinks, and dairy and plant based creamers, is launching Chobani Coffee, ready-to-drink coffees that are crafted with single origin cold brew and feature Chobani’s oat milks and dairy creamers.Chobani, LLC
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Chobani, maker of Greek yogurts, oat milks, probiotic drinks, and dairy and plant based creamers, has launched a new line of ready-to-drink coffees.
“Nutrient dense Greek yogurt and coffee have long been a perfect pair, fueling our lives throughout the day,” said Peter McGuinness, President and COO of Chobani. “Chobani Coffee is crafted from single origin 100% Arabica beans, geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm fresh milk and oat milk.”