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Nine Effective Ways to Keep Customers Coming Back for More In the current market, keeping your customers around is more important than ever. Here s how to build a loyal audience. Newsweek Expert Forum members share industry insights. Photos courtesy of the individual members Consumers today have become increasingly more cognizant of how and where they spend their money. People want to engage with brands that not only add value to their lives but those whose values and messaging resonate with them. That s why it s more important than ever to forge and continuously develop connections with their audience. To help, nine members of Newsweek Expert Forum share their top tips for industry leaders looking to retain customers and build loyalty.

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