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As consumers clamor for more variety in plant-based meat, Nestlé s Sweet Earth said it is taking the opportunity to ride the chicken wave as it fights to become a market leader in the fast-growing segment, said Jesse Curtis, who oversees the brand for the food giant.
Sweet Earth launched its first Mindful Chik n line in 2019, the same year its debuted its faux beef options in Awesome Burger and Awesome Grounds. The alternative poultry quickly outperformed our business expectations, Curtis said, which has given the brand momentum to push ahead with new flavors and products that incorporate Mindful Chik n.