Chipotle Teams With Chipotle Is My Life Kid For Limited Edition Apparel Collection
WASHINGTON (dpa-AFX) - Chipotle Mexican Grill is celebrating its milestone of 20 million Chipotle Rewards members by collaborating with the iconic Chipotle Is My Life Kid for a limited-edition apparel collection as well as a new menu item.
The now 12-year-old Roy Murray, also known as Chipotle Is My Life Kid, was an internet sensation in 2014 when he famously exclaimed OMG, I love Chipotle. Chipotle is My Life!
The Mexican food chain s limited edition apparel collection in partnership with Roy features bold text and imagery referencing the viral moment and is part of the Chipotle Goods collection.
Chipotle Collabs With Chipotle Is My Life Kid For Limited Edition Apparel Collection And New Menu Item
The partnership with the viral star celebrates 20 million Chipotle Rewards members
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NEWPORT BEACH, Calif., Feb. 18, 2021 /PRNewswire/ Chipotle Mexican Grill (NYSE: CMG) today announced it is teaming up with 12-year-old Roy Murray, aka the Chipotle Is My Life Kid, for a limited edition apparel drop as part of the Chipotle Goods collection. Roy became an internet sensation in 2014 when he famously exclaimed OMG, I love Chipotle. Chipotle is My Life! on camera (https://vm.tiktok.com/ZMeNYbrwf/). The collection features bold text and imagery referencing the viral moment.
Chipotle Mexican Grill is teaming up with 12-year-old Roy Murray, also known as the Chipotle Is My Life kid, for a limited-edition apparel drop, including two shirts, as part of the Chipotle Goods collection. Murray became an internet sensation in 2014 when he famously exclaimed OMG, I love Chipotle.