The pandemic has proven to be a tipping point for many big companies when it comes to their culture and branding. No longer is turning a profit enough for most stakeholders.
In my new book ‘Activate Brand Purpose , my fellow author Chip Walker and I interviewed some of the top CEOs in the US who have activated purpose. It s time for companies to lean in and drive change for stakeholders. and not just shareholders.
Higher purpose is the number one idea on the minds of top C-Suite leaders, and for good reason. Not only can it ensure all stakeholders are on the same page, and help attract and engage both customers and employees, it s also great for the bottom-line.
Women s leadership fund launches on International Womenâs Day
Recognizing a need in an industry looking for fresh ideas and thoughtful innovation, supply chain management network PRO ACT is launching a fund to encourage more women to enter the produce industry.
âWeâve seen growers, distributors and our own company benefit from the thoughtful contributions of talented women over the years,â shared Chip Walker, CEO of PRO ACT. âBut we also know this is an industry where womenâs representation has lagged behind other industries. We hope this fund is another step to bring more women to a field who needs their perspectives, experiences and leadership.â