Ms Piyajit attends the opening of Sappe s first pop-up coffee shop late last month at Siam Square.
SET-listed beverage company Sappe Plc last month launched HAVE A sip DAY CAFE by Preaw , its first coffee shop.
Piyajit Ruckariyapong, the company s chief executive, said the new pop-up coffee shop at Siam Square formally opened on Dec 21, 2020, as a pilot project to test market demand for its weight-control coffee. The popularity of weight-control coffee continues to increase every year, as reflected by product availability in various channels from traditional trade, modern trade, online and direct sales. The market for weight-control coffee is estimated at 1 billion baht, with average growth of 3-5% a year over the past several years, said Ms Piyajit.