Today, DoorDash announced Made by Women, an in-app and digital platform that aims to champion women-owned businesses and uplift women voices, along with a first-of-its-kind partnership with multi-platform ESPN commentator and two-time WNBA All-Star and forward for the Los Angeles Sparks, Chiney Ogwumike.
In celebration of International Womenâs Day, the multi-platform partnership with Chiney Ogwumike launches today with a new national ad campaign titled âIn the Zone” that spans TV, digital, and social media. The campaign is a leading example of a non-endemic brand creating national creative that features a solo WNBA athlete, elevating the representation of women in advertising and media. The :30 spot simultaneously and seamlessly links DoorDash and basketball through spoken-word narration by a rising voice in the world of sports, while aiming to celebrate women making history.