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As Facebook loses traction, Instagram gains new users in small towns and cities
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(AP)
Instagram has gained new users among older generations even while retaining young users, the latest round of the Yougov-Mint-CPR Millennial Survey shows. The survey also shows that users across age groups are spending more time on video streaming platforms than before.
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Across Indian cities, those with professional degrees are much more likely to rely on newspapers and news portals for news than on social media forwards. Men, more than women, use the internet for news. Women, more than men, use it for education-related content. Both men and women who are living away from their partners, or are single, tend to spend more time online.
Hike, the messaging app backed by SoftBank Group Corp. that aimed to compete against WhatsApp in the world’s second-most populous country, shut down and vanished from app stores Monday. The startup valued at $1.4 billion in a 2016 funding round announced its app was going off the air earlier this month without explanation. The app started by billionaire-family scion Kavin Bharti Mittal has failed over several years to displace Facebook Inc.’s rival app as India’s go-to venue for social media and mobile communications. The country remains WhatsApp’s largest market globally. Hike, backed also by Chinese WeChat-operator Tencent Holdings Ltd., has in recent years ventured into adjacent areas such as no-frills phones and expanded even into spheres such as mobile entertainment. On Jan. 6, Mittal son of Sunil Bharti Mittal, chairman of India’s No. 2 telecom carrier, Bharti Airtel Ltd. announced the closure of Hike StickerChat.
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