How MBA Case Studies Teach Students To Do Business In China
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How MBA Case Studies Teach Students To Do Business In China
The Case Development Center at CEIBS develops MBA case studies that educate students on the challenges facing overseas corporations entering the Chinese market, and Chinese companies going global
Emily David is assistant professor of management at CEIBS and author of an MBA case study that focuses on consumer goods firm, Health and Happiness International Holdings Limited
Iris Xue knows a thing or two about doing business in China. She’s an MBA graduate from China Europe International Business School (CEIBS) and an MBA case researcher for the school’s Case Development Center.