The competition for young voters is heating up online, with major political parties bringing the fight to Instagram in this year’s new battlefield.
The Democratic Progressive Party (DPP) made strides last year with a new podcast and an increased Instagram presence on the party’s and President Tsai Ing-wen’s (蔡英文) accounts.
Podcasts are unlike social media platforms, DPP online community center director Fan Kang-hao (范綱皓) said on Monday last week, as listeners are more engaged and often go back to listen to older episodes after hearing the latest.
As podcast episodes are not shared on Facebook or other social media in the same way
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