A ban last June from Beijing of live-streaming from Africa followed a BBC report on a TikToker producing racist videos. Though explicit racism is the exception, a deeper look at Chinese influencers in Africa finds the content shows a general lack of interest in the continent and its people. Some of the TikTokers are leaving, either for Southeast Asia or back to China.
Chinese regulators have framed new guidelines to tighten their grip over the livestreaming industry. They are seemingly a response to the disappearance of Li Jiaqui, a popular livestreamer.