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China’s tech companies have long lived in a parallel universe to their western rivals.
But the news that a number of them are testing a tool to bypass Apple’s new privacy rules raises a number of questions about the future of privacy – and perhaps the internet in general.
In short, app developers have long relied on data from Apple iPhones to ascertain their audience and their propensity to click on apps. Unsurprisingly, that’s of interest to digital marketers.
But Apple in the coming weeks will roll out a tool allowing users to opt out – indeed, they will have to opt in – to that level of tracking, largely to assuage regulator concerns.
Credit:
Andrew Harrer/Bloomberg
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Good morning! Apple’s new privacy updates will limit the data available to marketers coming through apps and, needless to say, brands are eager to find ways around them to keep their pulse on consumer behavior. Procter & Gamble, along with dozens of Chinese trade groups and tech firms, is testing “device fingerprinting” technology in China, the company’s second-largest market, The Wall Street Journal reported on Thursday.