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the government estimates these restrictions could remove up to 7 billion calories from the national diet every year. sorry, do you mind. it isn t your stat but when you hear a stat like that, 7 billion calories from the national diet, what does it mean? someone earlier said it is three calories per person per day which is nothing. yes, you know, these are population estimates. they will have an impact on some groups of the population and less so on others. we know people from more deprived backgrounds get targeted by these advertisements more and end up having more of these unhealthy products and actually, we know from statistics that deprived areas have higher rates of child obesity. we need to look at what is causing that, we know advertising is very manipulative and influencing children s habits significantly now. so the impact will differ depending on your background, your upbringing and so forth. but this estimate is based

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