Wawa Enhances Kids Meals With Augmented Reality Experience
WAWA, Pa. Wawa Inc. launched a new augmented reality (AR) game as an extra feature to its line of Kids Meals, which debuted in August.
The convenience store retailer partnered with Pennsylvania-based developer Neo-Pangea to create a free and interactive game, Wally s Adventure Game, starring Wawa mascot Wally Goose and designed to entertain beyond mealtime.
Wawa is the first c-store operator with an AR Kids Meal game in its market, according to the company.
In the new AR game, players can flap Wally s wings and move left and right to fly around trees, over fences and beneath storm clouds on a quest through the forest to collect as many Kids Meal Boxes as possible. It is accessible through a QR code on the Kids Meal boxes. Players can scan the QR code or visit www.wawakidsmeals.com/game on a mobile device to play, with no downloads required.