A City Without a Country
IN THE FIRST SCENE of the new documentary
Mayor, Ramallah Mayor Musa Hadid walks to a modern city hall for a meeting on city branding. Seated around a conference table with an Excel spreadsheet projected behind him, Hadid and his advisors argue over a clunky bit of marketing lingo they are trying to roll out: “WeRamallah,” with the “R” pronounced as in Toys‘R’Us. Hadid seems underwhelmed, almost embarrassed. “I still don’t understand what city branding is,” he says. “You’re just giving me slogans!” He wants to talk about traffic lights, signage, trees; the city’s “brand,” he maintains, should be its healthy functioning. Hadid’s advisors can’t really explain the point of the exercise; one suggests hiring a consultant to figure it out. The mayor leaves in a hurry, walking outside past an enormous freestanding sculpture that spells out “WeRamallah.”
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