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CU CEOs need CMOs ASAP & PDQ
9SHARES
One of the great things about working with credit unions of every size all over the country is that they’re all so different. Every CU has its own interesting culture and unique way of doing things.
And one of those very telling differences is the role of marketing in the organizational chart. What’s the title of the person heading up marketing?
Are they a CMO? SVP? VP? AVP? Manager? Director? Assistant? And is marketing their only job or just one of their hats? We’ve seen just about every possibility and combination from every size credit union.