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Zee5 Global aims to double US subscriber base to 2 million in one year
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ZEE5 Global will further expand aggressively in Canada and Europe: Archana Anand Anand, Chief Business Officer, ZEE5 Global, discusses the platform s global plan for 2021 and the journey covered by them so far by
Updated: Feb 8, 2021 9:11 AM
ZEE5 Global, the entity that looks after media conglomerate ZEEL s OTT business globally, has set aggressive targets for itself in 2021. After launching originals in Bangladesh and Pakistan, ZEE5 Global has set its eyes on expanding presence in Canada and Europe.
ZEE5 Global s strategy is to reach out to South Asian as well as mainstream audiences in global markets. The platform aims to attain leadership in key markets and then go the whole hog with revenue monetisation in those markets.