Intellectual property disputes, including trademark disputes, occur more frequently than ever in today's global economy. That is because intellectual property is an essential aspect.
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Sweetgreen tweaked the name of its chicken bowl in response to Chipotle's lawsuit; it will have to make bigger changes if it wants to survive more existential battles, columnist Sharon Lam writes.
Sweetgreen has agreed to change the name of its new "Chipotle Chicken Burrito Bowl" just days after Chipotle Mexican Grill accused the fast-casual restaurant rival of infringing its trademark, according to a statement provided to multiple news outlets on Thursday.
Sweetgreen announced it will rename its new menu item, the Chipotle Chicken Burrito Bowl, to Chicken + Chipotle Pepper Bowl after Chipotle Mexican Grill sued the restaurant chain in a California Federal Court for violating their trademark rights.