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Your company is involved in programmatic advertising. What does this type of advertising imply? Programmatic advertising is the base point of what we do, though not everything the brand stands for. This type of advertising involves the use of automation in buying and selling of spaces on the internet. It is concerned with how businesses leverage artificial intelligence to identify the kind of audience that fits into the prospective customers among billions of internet users. Therefore, the use of technology to automatically decide who fits into the customer segment of a product is known as programmatic. It further underscores the placement of advertisements to only people who fit into that customer segment. For instance, if you are selling fashion and you want to sell to people in Lagos, we have about 10 million people on the internet in Lagos. You don’t have to advertise to those 10 million people, you just need to identify about 10,000 people that should be your customers.

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