By Kenneth Hein-10 December 2020 11:00am
Young creative talent, like the AKQA team above, needs more nurturing than ever, according to top agency execs.
Engaging junior talent during this ‘disorienting’ and ‘intensely frustrating time’ has been one of the biggest challenges in adland, according to top execs. Despite the many current limitations, here’s how agency leaders are nurturing young creatives even though the war rooms have gone dark and the whiteboards virtual.
One of the allures of advertising is the ability for up-and-coming talent to work hand-in-hand with top senior creatives to learn, win and grow. This year has made that physically impossible.