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Neon signs may be fast disappearing, but that hasn’t stopped others from taking inspiration from them. Wu Chi Kai, one of the last neon sign-makers in Hong Kong, tells us how his craft has inspired Roger Dubuis to release a neon-inspired luxury watch.
Walking down the main streets of Mongkok or Tsim Sha Tsui in the 1980s and ’90s, it was hard to miss the heady burst of colour from the neon signs that hung above one’s head. The densely packed signs, in all shapes and sizes – some so large they were several storeys high – illuminated the streets, washing the pavements and stalls below in their glow. It was almost as if one were walking through Hong Kong’s busiest streets while wearing coloured glasses.
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COLLECTIVE reveals
Doodle Tree, a unique Christmas Tree commissioned by The Upper House, to revive a fading local craft of neon signs making and inspired by the iconic nightscapes of Hong Kong from the 1950s-80s.
Hong Kong’s neon signs have been rapidly disappearing at the rate of more than a thousand per year and replaced by LED signs, the preservation of its craft and heritage became a matter of high importance. In collaboration with self-initiated concern group @streetsignhk, whose aim is to raise awareness of preservation by promoting the cultural and historic importance of signboards in Hong Kong, COLLECTIVE’s proposed design focuses on heritage sustainability by using a declining art skill to reinvent neon making.