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5 New Shows We re Binging on Magnolia Network
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Chip and Joanna Gaines Magnolia Network banking on home, family content
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Magnolia Network: A Guide to Chip and Joanna Gaines New Slate of Series on the App and Discovery+
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Magnolia Network, Discovery, Inc.’s multi-platform joint-venture with Chip and Joanna Gaines, is set to stream
Magnolia Network: A Look Ahead Vol. 2, an hour-long preview special highlighting 10 original series coming this summer when the network launches, which will include four just-announced series.
New series include:
Art in Bloom with Helen Dealtry, which gives a glimpse into the creative process of studio-based painting;
The Artisan’s Kitchen, featuring baker extraordinaire Bryan Ford’s (pictured) take on classic recipes;
Jean Stoffer Design (w/t), which follows the acclaimed interior designer in her Grand Rapids, MI, hometown; and
Making Modern with Brooke and Brice, a builder-designer married duo flipping the script on traditional home renovation roles.
02/02/21: Anthony Fauci gets his close-up
HGTV: “Home Again with the Fords” at 9p
Netflix: “Kid Cosmic,” “Mighty Express”
IN THE NEWS
A+E Networks Ad Sales will transact on a Total Audience currency leading into 2021 upfront negotiations. “By recognizing and engaging with all audiences, brands can finally plan media more holistically – to leverage every audience across every platform and to tap into the receptivity and buying power of the critically undervalued 55+ viewer,” said Peter Olsen, President, Ad Sales. “With Total Audience, we’re upending traditional demos for bigger impact.” The network group – including A&E, Lifetime and The History Channel – has scheduled its virtual upfront for Wednesday, March 3, with a presentation outlining new primary audience guarantees against Adults 18+. A+E noted that one in three adults in the US are 55+, account for $3.4 trillion in annual spending and are twice as likely to recall brands and messages from TV ad