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Trademark Filing Points to Chevrolet Cheyenne Comeback Is Chevrolet about to resurrect its Cheyenne truck nameplate for the U.S. market? A recent General Motors trademark filing indicates that the automaker may have plans to bring back the Cheyenne as a new model perhaps a compact pickup or high-performance Silverado variant. GM’s registration application with the U.S. Patent and Trademark Office says the trademark “is intended to cover the categories of motor land vehicles, namely trucks.” GM Authority points out that GM has registered the Cheyenne name three other times since 2009, so what might be different now? The history of the name and recent truck developments point to a couple of possibilities.

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