Mumbai: The pandemic has brought a change in the marketer’s playbook over the last two years, challenging the existing guidelines on brand building and customer relationships. The second day of the ‘Digital Brand Fest 2022’ organised by Indiantelevision.com saw an interesting discussion centered on this new-found marketing reality in a session on ‘Digital Marketing - The New
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IPL 2021 suspended: BCCI and Star India could lose up to 40% of revenues adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
The suspension of the cash rich league will impact the ecosystem commercially.
05 May, 2021 - 08:53 AM IST | By Gargi Sarkar
KOLKATA: The Indian Premier League (IPL) returned to Indian soil after two years amid great excitement but no one had expected that the tournament would come to a halt midway. The steep rise in Covid2019 cases in the country had already led a lot of people to question why the league was being staged, and a PIL on the same was filed before the Delhi high court. Yet, the bio bubble had acted like the shield of Aegis for the event – until it was breached.