Unveiled in May 2018, Lemon-dou’s name translates as Demon Lemon
Coca-Cola looks set to expand its nascent booze lineup in the UK, with the launch of spirits-based RTD brand Lemon-dou.
The soft drinks giant has registered the name with the Intellectual Property Office under class 33, which covers beverages carbonated with alcohol, and class 32, which covers a raft of alcoholic and non-alcoholic drinks made with lemon.
Lemon-dou’s name translates as Demon Lemon. It is chūhai, a Japanese drink similar to hard seltzer. It made its debut in May 2018 in Japan to tap the trend for lemon sour RTDs. It rolled out in four 350ml variants with abvs from 3% to 9% – all made via a ‘pre-blending lemon process’ that includes grated lemons being dipped in liquor.