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“When the family member began crying, I was blown away,” says Matt Jones of TrueCar.
The person cried at a car dealership during a trade-in.
As he recalls witnessing that emotional moment, Matt Jones says it underlines how attached people can become to their car – and why dealership personnel should empathize accordingly.
“When the family member began crying, I was blown away that someone felt that way about trading in a vehicle,” says Jones
(below, left), who worked in auto retailing at the time. He’s now director-industry communications for TrueCar, an online automotive marketplace.
Such displays of feelings aren’t regular occurrences at dealerships, but plenty of owners show fondness toward their car, according to a TrueCar survey. Among its findings:
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