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In 2009, after the closure of his startup Yo Potato, an online food delivery platform that Showkath Jamal calls ‘
Swiggy before Android’, he felt that he needed to do more in terms of ensuring sustainability.
For a long time, he felt inclined towards escaping to the vastness of the ocean, a place where he could swim away from all the worldly problems. He especially found happiness at
Chennai’s
Kovalam beach, a place close to his heart.
“I have been swimming at Kovalam for so many years now, and I wanted to do my part for the beach and keep it clean,” Showkath tells