It was rainy but warm as the sun, from time to time, shone on a school in Shaoshan, Central China s Hunan Province, where late Chinese leader Mao Zedong was born 130 years ago.
China s cinema market stands a fair chance of setting a new record for the week-long Spring Festival holidays peak season that starts on January 31, despite recent COVID-19 flare-ups in many localities, industry insiders said, as they brace for one of most anticipated seasons of the year.
SOURCE / ECONOMY By Global Times Published: Feb 19, 2021 08:07 PM
Moviegoers at a cinema in Beijing on Friday, the frst day of Year of the Ox. Photo: CFP
The film market in the just concluded Spring Festival holidays broke box office records, which achieved nearly 40 percent of last year s box office in one week, signaling a recovery after being deeply affected by the epidemic.
China’s stay put measures have sparked attendance at cinemas, which was good news to film producers. But industry watchers took a cautions attitude, explaining the soaring revenue depends on long-term box office support.
The film industry registered a record high of 7.8 billion yuan ($1.2 billion) in the seven-day holidays, an increase of more than 32 percent over 2019, the year before the virus, data from the China Film Administration showed, and the data also includes a record for single-day box office for one single-market in the world. The holidays also set a new record with 160 million mov