PepsiCo kicks off earnings from consumer goods firms against the backdrop of rising concerns over several rounds of price hikes crimping demand, as well as countries like France pressing packaged food makers to cut prices to rein in inflation.
The Rajasthan High Court has held that ‘Kurkure’ and ‘Cheetos’ are classifiable as ‘namkeen’, not snacks under the VAT Act.The bench of Justice Sameer Jain observed that the department neither.
Simu Liu flexes his French speaking skills in a new campaign to promote his fingertips’ endorsement deal with Cheetos. The company's “Sponsortips" is "doing something no other brand has done before"– sponsoring a celebrity's fingertips in an effort to promote its world-famous snack, Cheetos, and its cheesy, orange dust known as Cheetle.