rachel, and not talk about cheese. i got suzanne standing with me. she is won the award. as you know suzanne this is the number one place to win awards for cheese. it absolutely is wisconsin consistently wins more awards than any other state or country. we are completely obsessed with making the greatest cheese on the planet. we have been making cheese here since before we were even a state, which is pretty impressive. cheese isn t something that we do in wisconsin. it s really who we are. it s in our blood. . lawrence: tell me about some of the cheese. my favorite is the smoked gouda. a what is the process and actually in wisconsin you have got to have a license, right? yeah, wisconsin is the only state in the u.s. that requires a license to make cheese. we have definitely been leaders in safety and quality forever. but it s also the only place outside of switzerland where you can become a master cheese maker. becoming a master cheese maker takes about 13 years.