And some weighed in to offer jokes, with one person referencing an iconic Mean Girls quote by saying the pink mac and cheese can only be eaten on Wednesdays.
I didn t know what to expect from candy mac and cheese
A Candy Kraft Mac & Cheese promotional photo.Kraft
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Like many people, I was skeptical over the Candy Kraft Mac & Cheese but also fascinated.
While Kraft s latest mash-up didn t have the same sugary appeal as, say, New York City s Cronut, I was curious to discover what kind of candy the flavor was modeled after.Would it be a surprising nod to fan-favorite treats like Starburst, known for its fruity taste, or maybe a dose of pure sugar like pixie sticks? The bright-pink color made me think it might even be similar to bubblegum.
The cheesy brand has released a limited-edition Candy Kraft Mac & Cheese that is pink. Kraft explains, “Candy Kraft Mac & Cheese is made with the same cheesy Kraft Mac & Cheese Americans know and love, but includes a candy flavor packet to turn the mac & cheese pink and add hints of sweet candy flavor.” Don’t worry still the same Mac.
“After our success with Pumpkin Spice Kraft Mac & Cheese in the fall, we had our eye on what to do next,” Martina Davis, brand manager at Kraft Heinz, told me. “We’re always up for a challenge, so for Valentine’s Day we thought it would be fun to partner with our Canadian counterparts to change the color AND taste of classic Mac & Cheese by turning it pink and adding a bit of sweet candy flavor to celebrate the holiday.”
Kraft
You ever bite into a creamy, comforting forkful of mac and cheese and think that what it
really needs is some sugar? No! You have not! But maybe Kraft is suffering from quarantine brain because that’s exactly what it’s offering this Valentine’s Day. “Candy Kraft
Mac & Cheese is made with the same cheesy Kraft
Mac & Cheese Americans know and love, but includes a candy flavor packet to turn the mac & cheese pink and add hints of sweet candy flavor,” the company says. We assume eating the pink, sweet pasta together is intended to force couples into trauma bonding.