first time an ad focusing on unity has led to widespread division. there was also widespread negative reaction to this cheerios commercial, showing a mixed-race family. and this coca-cola commercial, where it shows people of multiple backgrounds singing america the beautiful. despite that backlash, both companies stood by their ads. companies that stand by their ads after they receive negative comments back from them are reflecting their core values as corporations. reporter: honey maid is also standing behind their message, releasing this follow-up ad that s been viewed more than 2 million times. those messages of hate, roll up into messages of love. mara schiavocampo, abc news, new york. now, the one million moms group, the conservative group behind the complaint, about the original ad, they had only 64,000 followers on facebook. and the ad approaching 3 million views on youtube.
we had the great puppy love ad from budweiser, the multi lingual ad for coke. that was controversial. the beautiful chevy ad for world cancer day. not a word spoken. the cheerios commercial, the dad announces he is getting another kid. she says okay, i m getting a dog. more heart strings this year. the super bowl is a family affair. you have to remember that. parents are having parties but the kids are also watching. i think they went the opposite way. there was some sexuality, but it was on the flip side. usually the women that are sexualized. this time david beckham. a lot of naked david beckham. my favorite ad, john core sin ski. that was my favorite ad for esurance. he said we saved 1.5 in advertising. if you tweet us, we ll give you the 1.5 million.
the cheerios commercial. this is about emotion, it features an interracial couple but more importantly intimacy between a father and child, talking about a new sibling coming in. she has to make space for someone in her life. makes it relatable to most people. it tugs on your heart strings. gives her a chance to say i am going to do this if you gave me a puppy. the heinz ad didn t work. why? that grabbed attention early, built engagement. they went negative at the end with the catchup spot and didn t take time to go back to the brand. while it was an engaging ad, didn t have a positive feeling with the brand. that can be a challenge for an advertiser that doesn t go to the super bowl every year. what was your favorite ad, did you test yourself? i liked all the ads. my favorite had to be as you mentioned the radio shack ad because it reminded me of a time that was important in my life. i may go to radio shack after
shouldn t assume that the republicans know that what do you make of the fox news poll? 35 and the next one is 17? it s shocking. is it really shocking to you? what is shocking to me is how low everyone else was. and i think there is a good reason for that people listen and they watch predictions not coming through or they see advocacy that goes over-the-line. there are some things that happen in some of the other networks. i tweeted about in this morning, cheerios commercial. we did it last night. they are out of the box. but even abc, nbc, cbs, they are all flat line down in the ten, 11, trustworthiness. i m very taken aback by that. we in the business like car salesmen and car
assume and probably shouldn t assume that the republicans know that what do you make of the fox news poll? 35 and the next one is 17? it s shocking. is it really shocking to you? what is shocking to me is how low everyone else was. and i think there is a good reason for that people listen and they watch predictions not coming through or they see advocacy that goes over-the-line. there are some things that happen in some of the other networks. i tweeted about in this morning, cheerios commercial. we did it last night. they are out of the box. but even abc, nbc, cbs, they are all flat line down in the ten, 11, trustworthiness. i m very taken aback by that. we in the business like car salesmen and car