Global brand experience agency Cheerful Twentyfirst will establish carbon reporting as standard practice across all projects from April 2022.
Steve Quah, CEO, Cheerful Twentyfirst, said: “We felt it was crucial to be an early adopter and to establish a formal structure and approach around emissions measurement, especially as environmental targets become an increasingly high priority for our clients."
The reporting standards are accompanied by the agency's membership to isla and its part in the Net Zero Carbon Events pledge that was launched at COP26.