but wanting to be part of the drinking occasion. therefore, our research shows that consumers are willing to pay the same amount for a no alcohol cocktail, or zero alcohol cocktail, or zero alcohol beer, as their friends and colleagues when they are out enjoying themselves and socialising. in fact, they almost may see it as a badge of honour that have paid similar prices to what you described as a cheeky margarita. hate prices to what you described as a cheeky margarita. a cheeky margarita. we will have to leave a cheeky margarita. we will have to leave it a cheeky margarita. we will have to leave it there. - a cheeky margarita. we will have to leave it there. i - a cheeky margarita. we will have to leave it there. i tellj have to leave it there. i tell you what, i would not be paying the same amount! thank you for your insights! let s see how the asian markets are faring today. recovering some of the steep losses from the previous session after us markets were supported by the gd
three consumer types, really. you get those looking to moderate consumption. you get people who don t drink at all, for either health or religious reasons. and to answer your question, there is a whole new generation of drinkers coming onto the market who absolutely drink less then their parents. so the drivers for growth is changing consumer patterns, high levels of investment in the category and because there is no tax on no alcohol products, the margins are substantial. the alcohol products, the margins are substantial. are substantial. the margins ma be are substantial. the margins may be substantial- are substantial. the margins may be substantial but - are substantial. the margins may be substantial but can l are substantial. the margins i may be substantial but can you really charges march for a no alcohol cocktail as you would a nice cheeky margarita?- nice cheeky margarita? again, interesting nice cheeky margarita? again, interesting question. - nice cheeky margarita? again