Cloud workflows for the media industry have taken a great leap forward since 2020, as leading technologists work toward moving playout and production technology into the cloud. Their progress, and how it’s reshaping their operations, will be the subject of a panel discussion, Technology, The Cloud and The Station Group Of The Future, at TVNewsCheck’s […]
TVN Tech One-On-One | Assessing A Pivotal Year For NextGen TV
ATSC President Madeleine Noland weighs in on the technology’s COVID-hampered rollout, the importance of peripheral receiver devices for viewers’ embrace and prospective nontraditional uses cases for the spectrum as a broadcast revenue driver.
By Glen Dickson | January 14, 2021 | 10:00 a.m. ET.
The ATSC 3.0 broadcast standard took a big leap forward at last year’s CES show in Las Vegas with the introduction of the first 3.0-capable TV sets. LG, Samsung and Sony pledged to roll out a total of 20 of the new “NextGen TV” models in 2020, while broadcasters aimed to launch 3.0 signals in the Top 40 markets, and over 60 overall, by year-end.