KUALA LUMPUR: DSR (Durian Sudah Runtuh) Group, a Musang King durian provider, has inked a collaboration with Daily Fresh Foods Group to retail speciality durian-based products through Daily Fresh outlets nationwide.
DSR co-founder Datuk Ng Lian Poh said the partnership will develop durian-based products made from authentic Musang King durians from their 18.2-hectare orchard in Raub, Pahang that will be sold via over 1,600 Daily Fresh outlets across 16 countries, including Malaysia.
He said the collaboration will provide a sustainable orchard-to-market approach to harness full potential of the king of fruit and make its speciality products available all year round. For a start, DSR Daily Fresh would exclusively offer durian truffle popcorn, Musang King gelato, as well as Musang King gelato-filled croissants, puffs, waffles, tarts, and Bentong ginger tea at Daily Fresh kiosks in Malaysia starting early April 2021.