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Synopsys to buy engineering software firm Ansys in $35 billion deal

NEW YORK (Reuters) -Chip design software maker Synopsys said on Tuesday it would buy Ansys in a $35 billion cash-and-stock deal, snapping up the maker of software used in creating products from airplanes to tennis rackets of players like Novak Djokovic. The transaction would be the biggest acquisition in the technology sector since chipmaker Broadcom took over software maker VMware last November in a $69 billion deal. It could herald more big deals as a pick up in economic sentiment and some failed attempts by antitrust regulators to thwart deals embolden chief executives to place large acquisition bets.

Tech layoffs continue after Year of Efficiency

Big Tech s Year of Efficiency may be over but recent layoffs at Google and Amazon have signaled the firms will keep cutting jobs in 2024 as they make big investments in generative AI. .

US political ad spending to soar in 2024 with TV media the biggest winner - report

U.S. political advertising spend will likely jump by nearly a third in 2024 over the previous U.S. presidential election year, with TV media again taking a lion s share of the dollars, according to a.

US political ad spending to soar in 2024 with TV media the biggest winner

US political ad spending to soar in 2024 with TV media the biggest winner
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US political ad spending to soar in 2024 with TV media the biggest winner

U.S. political advertising spend will likely jump by nearly a third in 2024 over the previous U.S. presidential election year, with TV media again taking a lion's share of the dollars, according to a report by research firm Insider Intelligence. Ad spend on traditional media, most of which is TV, will rise 7.9% and account for 71.9% of all spend. That would be welcome news for major news networks such as Fox News, Warner Bros Discovery-owned CNN and Comcast's MSNBC, which have in recent quarters grappled with muted ad spending.

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